Mistakes 90% of commercial websites make

Regardless of all  the Search Engine Optimization Companies (SEO) that are around trying to persuade you to use their services, many of these SEO companies are very average when it comes to their skill level, business websites continue to make some really bad blunders. We have listed just a few of the blunders we come across every day.

Building a website and having no idea what it should accomplish

Yes, you’re on the Internet, you have a website, Great but why? If the answer is something like “all the others are doing it, and a business just needs a website today”, than you have a website totally for the wrong reasons.

You need your business website to do something for your business, not just being there looking pretty. Quite frankly that is all 90% of websites do for their owners who have spend a lot of money in some cases, but they never get a return on their money. If you have a website than make its presence felt

Most websites are not updated regularly

Yes I know, you made the website already, what more could anybody possibly want?  Yes, you moved into different business premises so the address on the website is no longer correct, and of course you also have a new phone number, but the old one is still showing on the site and doesn’t work. Well, there is a link in the content which leads to a 404 page, another link is broken and does no longer work

But the website is up, and that’s all that really matters. Sound troubling?  It is, but by keeping things tidy and up to date on an ongoing basis, there’s just much less to worry about.

Business websites constantly ignore customer needs

The reason why people visiting your website, is because they are looking for something. The sole purpose of the Internet is based on providing INFORMATION

Please, get to know what your potential customers want and than make it easy for them to find that information on your website. Don’t make your website a complicated affair. It takes a user about 5 seconds to get frustrated and he or she will leave your site and search for someone else who will give them what they want. 

We are involved in building sites and preparing them for top ranking positions since 1995 and we focus on getting each of those important aspects 100% right. If your site does not conform with these basic requirements you have lost a major marketing tool for your business.

And certainly do NOT USE FLASH technology, no matter what your web designer tells you. He or she is wrong when suggesting that Flash Technology should be used because it will make your site more attractive. If you let them have their way they will create an invisible site, no Search Engine can ever index or even find.

Many business websites do not capture customer names

Just like a normal shop on the high street many people visiting websites just browsing like they would in a normal store. They are “just looking,” and if you do not offer an opportunity for them to become engaged with your business, they will leave your site quicker than they have arrived and you will never again have a chance of enticing this prospective client back to your site.

We can suggest a number of ways of how you can freely persuade people to leave their contact details. This does not have to be the invitation to sigh up for your newsletter, there are other ways which work well, but you must have some way for your visitors to give you their contact information. This is the only way to start building a sustainable relationship with your site visitors who have your site on the World Wide Web.

Business websites are often using the wrong host

Web hosting packages don’t need to be overly expensive, but they do need to be solid enough to support the data and traffic for the website.  Many businesses have sites that are down or grindingly slow on a regular basis.  You can have the best content, the cleanest layout, and an airtight offer, but none of it will matter if the site is down.  Looking for the perfect solution?  Why not give www.hypercore.co.uk a try. They have excellent web hosting facility and they are really good at it. We use them too.