It is surprising how many websites are being neglected by businesses, even though they have often paid considerable amounts of money for them.
At the beginning there are always high hopes for new websites. Many business owners have waited eagerly for the great impact the new website was supposed to make on their company. But in most cases nothing will ever happen.
The increase in sales everyone was hoping for did not materialize. Soon the website becomes a disappointment (but nobody likes to admit it) and often the only obvious use is to print the domain name on Business cards and Stationary to let the world know, that here is a business which kept up with the latest technology. “Look we also have a website”
How many businesses do you know where this has happened and is happening as we speak?
Websites are no technological miracle workers who can create enquiries and help businesses to attract new customers simply through the power of their existence.
For Websites to work and to help to generate new customers, websites need to be found by potential customers first, and for that to happen, websites need to be promoted, placed in front of the best target market, and of course they need to have been designed correctly in the first place.
90 % of websites suffer from various design faults, making a page 1 Google Ranking impossible unless readjustments to the websites are made first. A pretty looking website, even with all the bells and whistles means very little if people can't find it.
The role of a successful website
To be found on page 1 of Search Engines (i.e. Google) by customers using relevant Search Phrases in order to find products or services they are interested in buying.
Websites need to found by customers who are already searching on the Internet for Products or Services YOUR company sells.
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